Adweek | JC Penney: We've Got Marketing But What Will We Sell? Forbes J.C. Penney has hired a new Chief Marketing officer, just in time to wrap up the Back to School season and prepare for the Holidays. Debra Berman joins the senior executive ranks of J.C.Penney as senior vice president and Chief Marketing Officer. She ... JCPenney Turns to Kraft's Debra Berman for Marketing Struggling JC Penney hires marketing chief JC Penney Hires Kraft Marketing Executive to Revive Brand |
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JC Penney: We've Got Marketing But What Will We Sell? - Forbes
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